Clause Play
Tapan Gaur is a lawyer, strategist, and consultant working at the intersection of professional services, technology, and business development. He is a Partner at Cuerate and Consulting Partner at Clause Play, where he advises law firms and other professional services businesses on growth strategy, market positioning, digital visibility, and reputation-led marketing.
His work focuses on helping expertise become discoverable. Drawing from developments in AI search, Generative Engine Optimisation (GEO), and professional branding, he helps firms build visibility systems that strengthen credibility while remaining aligned with the ethical and regulatory standards governing professional services.
Alongside his consulting work, Tapan conducts workshops and lectures for students across universities and professional programmes on personal branding, business development, and building commercially successful professional practices.
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