Pawan Khatri

Konan & Spade

Pawan Khatri is a lawyer turned legal marketing strategist and the founder of Konan & Spade, a marketing firm built exclusively for law firms, with offices in Dubai, Abu Dhabi, Toronto, Vancouver, Mumbai and New Delhi. He created the Law Firm GEO Authority Map, wrote "GEO for Law Firms", and hosts the Legal Marketing Monthly Podcast.

Associated Firm

Konan & Spade

View Profile

Branding & Content

GEO for Law Firms: Your Next Client Is Asking an AI Right Now

Pawan Khatri

Aug 18, 2026

Browse Legal

Latest in Legal

Builder and Contractor Consumer Disputes: Evidence to Preserve When Residential Construction Is Delayed, Defective or Abandoned

The “Unlimited” Illusion: Airtel’s 5G Hotspot Ban and Its Competition Law Fallout

Real Estate Dispute Resolution in India: RERA, Consumer Forum or Civil Court?

How Corporate Training Supports Better Cross Functional Collaboration

Browse Practice Development

Latest in Practice Development

From Instinct To Professionalisation: The Rise Of HR Systems In Indian Law Firms

Optimizing for AI Search (GEO & AEO) vs. Traditional SEO: How Law Firms Can Win in Conversational Search

The Art of Controlling a Law Firm Partner’s Time Without Controlling the Partner

Ethical digital visibility: how lawyers can grow online within professional advertising rules

Pawan Khatri

Pawan Khatri

Konan & Spade

GEO for Law Firms: Your Next Client Is Asking an AI Right Now

Don't miss industry insights, get notified