Deepali is a Consulting Partner at Clause Play.

As a media professional by training who moved into growth and partnerships marketing, drawn to the place where a good story meets measurable results. Over the past eight years, she has worked across the affiliate, performance marketing, and D2C ecosystems, helping brands turn attention into acquisition and partnerships into predictable revenue.

Her expertise sits at the intersection of:

→ Affiliate and partnership marketing: network building, partner acquisition, and retention.

→ Performance-led growth: data-driven campaigns engineered for ROI and customer acquisition narrative as sharp as the numbers

→ Brand storytelling and positioning: a journalism foundation that keeps the

Deepali’s experience spans managing strategic partnership programs for D2C brands like GIVA and DaMENSCH, running performance-led affiliate campaigns at 4–5x ROAS, and shaping advertiser strategy at global networks including CJ Affiliate (Publicis Groupe) and The Search Agency (Stagwell Group), working with brands such as Michael Kors, Bed Bath & Beyond, Sears, and Quill, to name a few. From campaign forecasting and KPI management to negotiating high-value partner agreements, she has seen how growth is actually built, giving her a uniquely practical view of how brands translate visibility into real business outcomes.